Your words come alive and speak directly to your perfect clients & customers.
Fill your sales funnel with the perfect clients & customers for your business.
Emotionally connect and move your customers & clients to make a decision.
Time to get answers.
Book a free 30 minute information session with a Certified StoryBrand Guide:
We make it easy to clarify your message, rebrand your business & market professionally
Click the link and schedule a time for us to meet via zoom. We’ll talk about the goals you have for your business and what you need.
A personal and exclusive plan is created to implement the StoryBrand Framework into your business.
Your message is now clear, your marketing is on point and your sales are growing.
This StoryBrand FAQ section is here to help you understand the StoryBrand Framework and how it can be used in branding for companies.
Brand stories are being used by companies today with the help of a marketing or branding agency to build audience engagement, gain their trust and to fuel sales as a complementary marketing strategy to a business’s traditional advertising campaigns.
Unlike advertising which relies on a show and tell method of delivery, a brand story is relaying stories to an audience and evoking an emotion, hopefully creating a ‘feel good’ experience that flows onto others.
The concept of a brand story is not something new though. Iconic brands like Coke-a-Cola, Disney and even the Red Cross have long realized the power of stories in connecting with their audiences.
Until recently, Brand Narratives or Brand Stories were somewhat abstract.
Not any more…. Donald Miller has developed a Framework that allows ALL brands to easily develop a compelling Brand Story.
Like the big brands in the industry, you can transform or rebrand your business and get your customers to listen to what your business has to offer.
The StoryBrand Framework is a popular marketing messaging tool among business leaders that allows organizations to clarify their message using a seven part-process that leverages the power of story. Used correctly, this powerful tool can help your business become a valuable asset in the lives of your customers.
A StoryBrand Guide is a marketing specialist who has been trained in the StoryBrand Framework. The StoryBrand Framework helps companies grow, fast. A StoryBrand Certified Guide is qualified to help businesses create and implement marketing based on the StoryBrand Framework.
Storyteller Marketing is a method that uses creativity and storytelling to create authentic connections with your customers. Customers want to connect with businesses that they believe in.
Marketing and branding for companies can be more effective by making these connections by using the power of the story.
The StoryBrand Framework is an example of this strategy.
A StoryBrand Brandscript is a one page template, allowing brands to define and clarify their core marketing message. A BrandScript contains seven narrative/story elements. This helps Brands speak a language that customer are more likely to connect with.
According to Bernadette Jiwa: The word STORY often causes confusion because we think of stories being told and heard, a bit like other traditional advertising messages. But brand stories are experienced and felt. A brand story is more than a narrative. The story goes beyond the copy on your website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you.
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