Here’s how you reach a wider audience online without feeling overwhelmed. Low website traffic and poor search engine rankings are two of the biggest challenges for all small to medium businesses.
They think that spending money on ads is the answer only to find running ads is not as easy or as profitable as first thought. You end up fighting with your competition but when your ads all look the same, it’s difficult.
That’s why SEO is so important. Most people actually skip right past the ads that appear and go straight to the first pages that show up on Google after ads. Even right down to position number 10, if your meta description makes sense to them and is clickable, then they come to your site.
Now that they are on your site, you need to ensure that your page actually converts, this is where StoryBrand SEO comes in.
StoryBrand SEO offers a powerful strategy to improve your rankings and make your message clear.
Here’s how you can use it to get to Google’s first page.
Crafting Compelling Narratives with StoryBrand
SEO by itself can help you garner traffic on your website, but does it convert traffic into customers?
To tackle this issue, use the StoryBrand framework. It increases your business’s credibility and builds trust with your audience. It also allows you to create straightforward, relatable content that not only engages customers but is also favored by Google.
StoryBrand guides business owners in crafting compelling marketing messaging for their brands and offers. At the heart of this approach is the StoryBrand BrandScript, a simple blueprint that follows a framework that consists of:
- Character: Who is the hero of your story?
- Problem: What challenges are they facing?
- Guide: How does your business help?
- Plan: What steps should they take?
- Call to Action: What do you want them to do next?
- Avoiding Failure: What risks are they avoiding?
- Achieving Success: What will success look like for them?
Read “What Is the 7-Part StoryBrand Framework Formula” to learn more about this framework.
Making Your Messaging Visible with SEO
SEO with StoryBrand not only brings more visitors to your website but also converts them into loyal customers. To make the most of it, you’ll need to optimize your website for SEO while also adhering to StoryBrand principles.
Here’s how you can enhance your website’s SEO:
Conduct an SEO Audit
An SEO audit helps you identify areas for improvement on your website. This is the first step in
optimizing your online presence.
Choose the most effective keywords based on what people are searching for. This will increase your StoryBrand website’s visibility on search engines.
Optimize Your Content
Make sure your content is user-friendly, includes eye-catching visuals, and provides valuable information. Shareable content can also attract backlinks from reputable websites, boosting your SEO.
A fast-loading website with easy navigation keeps visitors engaged longer. This is crucial for both user experience and SEO.
How to Get the Best of Both Worlds: StoryBrand Marketing and SEO
Experts in StoryBrand often highlight the powerful combination of StoryBrand marketing and SEO. Here are some insights to help you get the most out of both:
Craft Clear Messaging
Use the StoryBrand framework to create clear and compelling content to ensure your audience understands your offerings and their importance.
Optimize for SEO and Your Audience
Search engines favor websites that offer excellent user experience while adhering to SEO best practices. StoryBrand focuses on how you can interpret your customer’s journey, through words and design in all your marketing channels.
Keep Content Fresh
Regularly update your StoryBrand website with new content to keep your audience engaged. Also, search engines always prefer fresh content over the old ones.
Prioritize User Experience
Make sure your StoryBrand website is user-friendly. Easy navigation helps visitors find what they’re looking for, enhancing both user experience and SEO.
By following these steps, you can optimize the effectiveness of your StoryBrand marketing and SEO strategies.
Combining compelling messaging with SEO will not only help your website gain visibility and conversions, but it also sets you apart from your competition.
StoryBrand framework allows you to craft clear and engaging content for your website. When these narratives are optimized using the best SEO practices, you can expand your reach.
To properly create a strategy on how you can boost your online visibility and conversions with StoryBrand and SEO, schedule a call with a certified StoryBrand guide.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Our team will create the images, write the articles and grow your brand.