If you’re a businesswoman, you know the unique challenges that come your way when owning a business, the stereotypes, balancing responsibilities, and access to specific training that match your unique needs.
But what if there was a way you can do marketing in a simpler but more effective way?
StoryBrand marketing for women can become a powerful tool for more effective marketing. It provides you the ability to make a meaningful impact and connect with customers.
Here is how StoryBrand marketing and its framework can take your business to new heights.
What Is StoryBrand Marketing?
StoryBrand marketing is an approach developed by Donald Miller that uses storytelling to clarify your message by making it more engaging and relatable to your customers or target audience.
Unlike in traditional marketing, StoryBrand focuses on the customer’s desires, problems, and aspirations. We talk about the brand or the product to build the customers’ trust and establish authority.
It follows the seven-part principle called the StoryBrand Framework that helps businesses communicate their messages clearly and engagingly.
The seven parts of the StoryBrand Framework are:
- Character: This represents the customer or the target audience.
- Problem: The challenge or issue that the character (customer) is facing.
- Guide: This is where the business acts as a mentor or helper to the character.
- Plan: The strategy or steps the guide offers to help the character overcome their problem.
- Call to Action: A prompt or encouragement for the character to take action.
- Success: The positive outcome or result if the character takes action.
- Failure: The potential negative consequences if the character doesn’t act or if the problem remains unsolved.
When you use the StoryBrand Framework principle in your business, it becomes your business’s StoryBrand Brandscript.
A StoryBrand guide can help you if you want to learn more about StoryBrand Framework and how it can be applied to your marketing.
Naomi, a Results and Co’s StoryBrand guide, can help you create and refine your StoryBrand Brandscript to connect with your customers. As a woman, you’ll feel confident and comfortable discussing your business aspirations and challenges with her.
Schedule a consultation with Naomi. It’s free.
How StoryBrand Marketing Can Help Your Business
With the help of a StoryBrand guide, you can create a StoryBrand Brandscript which you can use in developing impactful marketing materials, such as:
- Social media content
- Email campaigns
- Business cards
Having a Brandscript ensures that your message is clear and coherent across all platforms.
Women-owned businesses can effectively communicate their message with greater engagement from their target audience by incorporating the principles of StoryBrand.
Benefits of StoryBrand Framework
Women entrepreneurs can establish a strong brand voice that resonates with their customers, capturing their attention and building trust.
“I understand how difficult it can be to stand out in your niche, get your brand message clear and attract your dream clients. I’m here to guide you on that journey to building your dream business.
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes.” – Naomi Joy, Results & Co StoryBrand guide
Here are the advantages of using the StoryBrand principle for your business:
Creating an Engaging Online Presence
Having a strong online presence is essential for women-owned businesses to attract and engage customers. Through StoryBrand marketing, you can craft a clear and compelling website that highlights your business’s unique value proposition, resonates with your target audience, and converts visitors into customers.
Building a Consistent Message
Consistency is vital to building a strong message that resonates with customers.
StoryBrand marketing enables women-owned businesses to establish a consistent and cohesive message across various marketing channels. By doing so, you ensure that your it is clear, memorable, and customer-centric.
It helps to build trust and credibility with your audience, setting the foundation for long-term relationships and brand loyalty.
Increasing Revenue and Market Share
With a clear and compelling brand message, targeting the right audience, and leveraging the power of storytelling, women entrepreneurs can attract more qualified leads, convert them into customers, and grow their businesses.
This strategic approach to marketing allows women-owned businesses to stand out in a crowded marketplace and achieve growth.
Women in business face unique challenges, and StoryBrand marketing can help you get through some of them. With the StoryBrand framework, you can tell your story that speaks to people.
If you need help applying the StoryBrand Framework to create your own Brandscript, schedule a call with Naomi. She’s a StoryBrand guide who knows you want more leads, sales, and profit, we get it. It’s what every business wants and needs to not just stay alive but to grow. It can be hard to find the differentiating factor that will ensure your marketing works. For us and our clients, it’s why we use StoryBrand marketing.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Our team will create the images, write the articles and grow your brand.