Using StoryBrand and Narrative in Keynote Presentations

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For those who are following StoryBrand, you will already know the value of clear communication.


The moment your audience is confused or overwhelmed, they will switch off…. costing you sales.


Most people don’t know, but you can easily apply the StoryBrand framework to your next presentation or keynote.


Recently, I was working with Michael Kelly, Body language, speech expert and pitch consultant. It was interesting to see how we could apply StoryBrand to keynote presentations and pitches.


Like any form of marketing communication, you should start with a BrandScript…. a clear and concise one-pager containing 7 story elements.


The brain is hard wired to connect with story, if your presentation contains a simple narrative structure, you are already on your way to winning over your audience.


But there are other aspects to delivering a powerful presentations…. techniques that will amplify your story:

Handling presentation fears and nerves.

Understanding your audience and form key messages.

Opening techniques and setting the hook so an audience listens.

How to upgrade your speaking and voice delivery

Developing confident body language and ‘owning’ the physical space

Handling Q&A and thinking on your feet

How to use PowerPoint effectively


I was fascinated to learn from Michael, the secret formula that former U.S. president Barack Obama uses when he speaks, plus a valuable technique to stay focused when responding to tough questions, it’s called the DBAE (Don’t Be Anywhere Else) technique Michael also teaches the techniques of ‘measuring cup’ speaking and the Open, Middle, Close speaking structure.


It really made me think differently about the best way to write for presentations ve. websites… When asked a question, your response might be, open: “Let me respond in this way”. Middle: briefy flesh out the point. Close: “and that’s my view”.


I am always fascinated with body language and learned a valuable hand gesture technique:

While standing or sitting, gesture in front of your body, keeping these movements contained within an imaginary, semi-circular container extending from your waist to your shoulders. (No wild swinging arms – you want to remain poised and in control.) A powerful hand gesture to pair with a strong point/message, is to touch your index finger to your thumb with the other fingers tucked in. You will see media executive and actress Oprah Winfrey using this when she speaks in public.


Connecting with your audience is imperative if you want to win their hearts and minds… MIchael often says; If you don’t believe in the messenger, you won’t believe the message.


To learn more about Michael Kelly and his coaching programs:


If you would like to plan a winning presentation based on the StoryBrand Framework, we can help you plan and develop a compelling structure, narrative and slide deck. Feel free to contact me personally to discuss.

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