Wondering what a buyer persona is? Don’t worry you’re not alone.
Most business owners don’t actually know and I am pretty sure neither do many network marketers.
One of the most important things we do at Results and Co and Rise Social Media when creating a StoryBrand BrandScript is we create a StoryBrand Buyer Persona with all of our clients.
I would say, in my own opinion, not taking the time to find out what a buyer persona or customer persona is has cost small business owners more than they could count.
There’s a reason why your funnel isn’t filling up and your sales are not growing.
It’s cost them in:
Lost leads: Marketing and advertising is all over the place because you don’t know what your client is looking for, their pain points or even where they hang out.
Lost sales: Because when you don’t know what a buyer persona is, you don’t know how to craft your scripts, or your offers.
Emotional energy: You spend all this time on your business and all this money only to find it never grows the way you want it to and you’re left wondering why.
Let’s have a look at what it means to understand a StoryBrand buyer persona.
First you need to understand that your buyer persona is NOT REAL, it’s a fictional character that you’ve made up to help you better understand your client and improve not only your marketing and advertising, but also your customer service skills.
So let’s start there.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Websites that sell:
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Content Marketing:
Our team will create the images, write the articles and grow your brand.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Websites that sell:
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Content Marketing:
Our team will create the images, write the articles and grow your brand.
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Content Marketing:
Our team will create the images, write the articles and grow your brand.
1. It’s a fictional character designed to help you and your team better understand your client.
Have you ever read an article, sales letter or email and thought “Wow how did they know that’s what I am experiencing and how I am feeling”?
Those beautifully crafted messages have been designed by using a Customer Persona.
When you first start out writing your persona, it will be based primarily on “gut instinct” and “personal experience”. I want you to know that that is ok and a good place to begin.
As you start to understand your customer more, you will want to pick up the phone and get to the know them a little more.
There’s nothing like just calling your customer and getting to know them and as you talk to them, make sure you have a pen and paper ready because they will start giving you everything you need to know for your next sales piece.
2. You may have more than one.
You will probably start off with your main customer, however, if your company has more than one product, you will make a StoryBrand buyer persona up for each of your products.
Some products may be for men and others for women, you may have one for a child and another for an adult.
3. It’s a look into the life of your customer.
Your StoryBrand buyer persona or customer persona is a “best guess”, “educated guess” about your customer and their life. Imagine knowing things like:
Their age
Their sex
Their education
Their likes and dislikes
Their struggles
Their values
Their goals
Their objections
Where they hang out
Who their hero are
How they think about themselves
Can you see how when you take the time to know this information everything you do for your marketing and advertising changes.
You now know where to advertise, what words to use in your marketing, how to speak to them.
Basically it’s this information that helps you generate more leads, make more sales and make more money.
We’ve created a gift for you, something to help you answer the question “what is a buyer persona?” better. It’s a StoryBrand Buyer Persona Template. You can download it here.
