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Category: StoryBrand Buyer Persona

Get 34 Killer Storybrand Website Examples Built on the StoryBrand Framework

This is your customer and they are also the hero of the story. Most marketers and business owners get this part wrong. They try their best to show the business as the hero. The question you have to ask here is: Who is your customer? You may like to read this article on What Is A StoryBrand Buyer Persona. This is the first thing we do here is take our clients through a Buyer Persona. We spend an hour working on their Buyer Person, you may know it under another name “Customer Avatar”

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February 22, 2021 No Comments

Creating Your StoryBrand Buyer Persona Template

You’re about to save yourself a lot of time and a tonne of money by creating your StoryBrand Buyer Persona especially when you link it to your StoryBrand Brandscript and marketing. Grab your copy of our StoryBrand Buyer Personal Template we’ve made for you.

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February 22, 2021 No Comments

What Is A StoryBrand Buyer Persona

Wondering what is a buyer persona? Don’t worry you’re not alone. Most business owners don’t actually know and I am pretty sure neither do many network marketers. One of the most important things we do at Results and Co and the Rise Social Media when creating a StoryBrand BrandScript is we create a StoryBrand Buyer Persona with all of our clients.

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February 22, 2021 No Comments

The StoryBrand Framework

Every story should begin with a character, your customer (or potential customer) who wants something. In movies, writers identify the hero at the start of the movie and, within a matter of minutes, the audience knows what they want. What does your character (your customer) want?

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February 22, 2021 No Comments

The StoryBrand Larger Market Formula

In the Storybrand Buyer Persona (or Storybrand Customer Avatar) training we spoke a little about the StoryBrand Larger Market Formula. While StoryBrand wasn’t the first company by any means to use the Larger Market Formula, it definitely has impacted more businesses around the world than any other company when it comes to helping companies generate leads and make more sales using a narrative based marketing plan and helping them create followup strategies for clients who were not really in the “buying mode” but in the “research mode”.

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February 22, 2021 No Comments

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