About The Brand
West Indies Wear
West Indies Resort Wear provides island-lovers with comfortable, soft-cotton beachwear and sarongs in fresh Caribbean colours and coastal prints.
Australian-born fashion designer and owner of WIW, Kim Van Loo who lives in Coffs Harbour, has a passion to provide soft, breathable cotton clothing that keep women cool when its hot.
Their Challenge
Kim had a strong wholesale business, throughout the USA and Caribbean, but was also wanting to expand her retail online business. She needed to get her messaging clear and create a professional website. Kim was also wanting support with how to use social media to grow.
Strategy
- Storybrand Brandscript and Messaging Guide
- Website Design
- Monthly Coaching
- SEO management
- Advertising management: New clients and retargeting
- Email campaigns
- Social Media Coaching
Results
- 10 x Increase in monthly sales.
- Coaching through Covid to pivot and continue to grow rapidly.
- Facebook group over 1,000 raving fans and growing daily.
- Ad campaign an ongoing success.
- Confidence in marketing.
- SEO growing.
See The Transformation
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“James & Naomi from Results and Co are the most incredible website designers in Coffs Harbour, they helped me triple my sales in one month through their online social media marketing strategies. I can't recommend them enough”
Kim Van Loo – Designer and Owner West Indies Wear
